“A lot of customers don’t want to deal with the dealer,” Mark Bonfigli of Dealer.com told WardsAuto.com in an article published on October 13, 2011. “They want the product; that’s why they come to see it. But the dealership experience matters.” The article was discussing a CEO panel discussion at the DrivingSales Executive Summit on how auto retailing is “moving closer to the day when many customers will completely, or almost completely, purchase cars online.”
DealerTrack CEO Mark O’Neil told Wards that because of the Internet, 75 million Generation Y shoppers will be in the automotive market two years from now and “much of what now happens in the store will happen online.” O’Neil told Wards that impending trends he foresees include finance, insurance and sales departments growing closer together to make a faster, more efficient process, and dealers relying more on real-time data for inventory and pricing decisions.
Those who have teenagers entering the automotive market for the first time, or are maybe even dipping the toe themselves, need to be aware of the many forms of auto dealership fraud. There are common tricks that unscrupulous dealers employ, but consumers can protect themselves by knowing what to look out for before even taking the initial test drive. If you have any questions about California lemon law or need to get out of a car contract, contact our California lemon law lawyers today to set up a free initial consultation.
Rosner, Barry & Babbitt, LLP — California lemon law attorneys